The Unforgivable (theaters November 24/Netflix December 10) (Photo by Dimitrios Kambouris/WireImage) WireImage NEW YORK, NY - DECEMBER 15: Tom Hanks, Thomas Horn, Sandra Bullock, director Stephen Daldry, Viola Davis and Jeffrey Wright attend the "Extremely Loud & Incredibly Close" New York premiere at the Ziegfeld Theater on Decemin New York City. I’ll obviously have more to say about some of these films than others, but I thought it was worth highlighting the films that, by default, Netflix seems to be highlighting. I wouldn’t expect a potentially solid documentary like Blood Brothers: Malcolm X & Muhammad Ali (arriving September 9) to merit a theatrical window, nor would the likely-to-be-popular My Little Pony: A New Generation (arriving on September 24) require a theatrical release to designate it as a big deal. That’s not a zero sum game, as frankly two of the bigger flicks ( Army of Thieves and Red Notice) won’t be playing theatrically. I might idealistically argue that streamers, even Netflix, may start using theatrical releases, even an exclusive theatrical window, to implicitly separate the wheat from the chaff. Sure, it only earned around $800,000 theatrically, but it was always intended to be a glorified marketing tool and a way to say that, say, Army of the Dead was a bigger deal than the “bought from Disney/20th Century Pictures” Amy Adams thriller Woman in the Window. As noted back in May, Zack Snyder’s Army of the Dead was heralded/anointed as a big deal partially because it got a week-long theatrical run in around 600 Cinemark theaters.
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